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Ads Management
AdsManagement.coBy TwoSquares

Professional paid ads management for predictable growth.

Ads Management
AdsManagement.coBy TwoSquares

Professional paid ads management for predictable growth.

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ADSMANAGEMENT

SolutionsIntersectionsMicrosoft Ads for B2B | Targeting Decision Makers at Work

Microsoft Ads for B2B: The Corporate Browse

B2B decisions happen on desktops, not mobile phones. And in the corporate world, those desktops often run Windows and Edge. This makes Microsoft Ads the single most efficient channel for B2B lead generation. While Google is flooded with mobile intent, Microsoft captures the user 'at work'. We combine this desktop-heavy traffic with LinkedIn Profile Targeting to ensure your ads are seen by the C-Suite when they are in 'Business Mode', not 'Browsing Mode'.

Work Hours & Device Targeting

We aggressively bid up during M-F, 9-5 hours and on Desktop devices. This filters out personal browsing and focuses 100% of your budget on the professional research phase of the buying cycle.

Lower CPCs for Expensive Keywords

Keywords like 'ERP Software' or 'Business Insurance' can cost $80+ on Google. On Bing, we often see them for $40-$50. This allows you to maintain a presence on competitive terms that might be unprofitable on Google.

LinkedIn Profile Targeting

Microsoft's exclusive LinkedIn Profile Targeting allows you to target by job title, company, industry, and seniority – only available on Microsoft Ads. This is B2B gold. We target 'VP of Sales' at 'Enterprise Software' companies with surgical precision. No other search platform offers this capability.

Multi-Touch Attribution for Complex Sales

B2B sales cycles span weeks or months. We implement Microsoft's offline conversion import to track leads from first click through to closed deals in your CRM. This reveals true ROAS and justifies continued investment even when initial conversion metrics look weak.

Whitepaper & Content Syndication

We drive clicks to gated content (whitepapers, webinars, ROI calculators) rather than direct 'Book a Demo' CTAs. This builds your nurture list with genuinely engaged prospects. Microsoft's audience network extends reach beyond search to native placements on business content sites like MSN and partner publications.

Frequently Asked Questions

Can I target specific industries?

Yes. Using LinkedIn overlays, we can granularly target 'Manufacturing' or 'Financial Services' employees searching for your solution.

What reporting metrics do you prioritize?

We move beyond vanity metrics like clicks and impressions to focus on what actually drives growth: qualified pipeline, ROAS (Return on Ad Spend), and CAC (Customer Acquisition Cost). Our reporting is designed to align strictly with your broader business goals.

Ready to scale your advertising?

Capture Corporate TrafficB2B Strategy

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