Reach prospective students where they spend their time. Instagram-first campus content, Facebook Lead Ads for prospectus requests, and video campaigns that showcase student life, faculty expertise, and career outcomes.
Your prospective students spend 2-3 hours daily on Instagram and Facebook. While Google captures students actively searching for courses, Meta reaches students earlier—when they're considering their future, exploring options, or haven't even started formal research yet. This 'demand creation' is invaluable for building your application pipeline months before UCAS deadlines.
Students don't just choose a course; they choose a life. Instagram Reels showing campus culture, student societies, city life, and graduation moments create emotional connections that no brochure or search ad can match. Short-form video content on Meta platforms tells the story of what it's actually like to study at your institution.
Prospective students need months of nurturing between interest and application. Meta Lead Ads capture contact details with minimal friction, feeding your CRM for long-term email and SMS campaigns. A student who downloads a prospectus in January could apply in October—Lead Ads start that relationship efficiently.
We structure campaigns around content pillars that resonate with prospective students: course outcomes (career stats, graduate salaries), campus life (student day-in-life videos, society highlights), academic excellence (faculty spotlights, research breakthroughs), and logistics (accommodation, city guides, fees/funding). Each pillar targets a different stage of the decision funnel.
For undergraduate recruitment, parents are key influencers. We run parallel campaigns targeting parent demographics with content that addresses their concerns: safety, career prospects, accommodation quality, and value for money. This dual-audience approach influences both the student and their support network.
Open days are the highest-converting touchpoint in student recruitment. We run pre-event awareness campaigns, event registration Lead Ads, reminder sequences, and post-event retargeting. Each open day gets a dedicated campaign with countdown messaging, testimonials from previous attendees, and preview content.
We create YouTube-style video campaigns for Meta platforms: 60-second course overview videos, student testimonial compilations, virtual campus tours, and faculty Q&A clips. Video campaigns build emotional engagement that static images cannot achieve, with view-through rates 40%+ higher than display ads.
We build urgency as UCAS deadlines approach. Students who've engaged with your content but haven't applied get escalating remarketing: early reminders (4 weeks out), deadline alerts (2 weeks), and final push campaigns (48 hours). This remarketing sequence consistently increases on-time applications by 15-25%.
Student recruitment is a 12-month cycle. Institutions that only advertise during clearing and UCAS deadlines miss months of awareness and consideration-stage engagement. We run always-on campaigns that build brand preference year-round.
Students want authentic content—real student experiences, genuine campus moments, and unpolished behind-the-scenes footage. Professional corporate photography on Instagram feels disconnected from the student audience. We advise and brief UGC-style content.
A prospectus download is an early-stage signal. We track the full funnel: content engagement → prospectus request → open day registration → application submission → offer acceptance. This lets us optimise for applicants who actually enrol.
International students have fundamentally different concerns: visa support, English language requirements, accommodation for international arrivals, cultural integration. We create separate campaigns with tailored messaging for each audience.
Postgraduate students are professionals. They respond to career-advancement messaging, flexible study options, and industry connections. We target working professionals on Facebook with career-focused content—very different from the campus lifestyle content aimed at undergraduates.
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