Reach the exact decision-makers who buy your products. Target by job title, seniority, company size, and industry. No wasted impressions on consumers.
LinkedIn is the only platform where you can target by job function, seniority, and company attributes. Reach CFOs at £50M+ revenue companies with zero wastage.
B2B purchases involve multiple stakeholders (avg 6-10 people). LinkedIn lets you reach the whole committee: C-suite, procurement, and influencers.
LinkedIn CPCs are higher, but so is lead quality. One enterprise deal can pay for months of spend. We optimise for deal value, not just cheap leads.
Users are in a professional mindset. They are looking for solutions, industry news, and career growth. Your B2B offer fits naturally here.
Upload your high-intent account lists (ABM) or customer lists to exclude them. The match rates on LinkedIn are superior for professional emails.
We map your ideal customer profile (ICP) to LinkedIn targeting: job titles, company size, industries, and seniority levels. We use 'AND' logic to narrow focus.
For enterprise deals, we upload target account lists (1,000+ companies) and serve ads only to decision-makers at those specific companies.
We promote thought leadership (reports, guides, webinars) to build credibility. 'Cold to Demo' rarely works; 'Cold to Value' does.
LinkedIn's native forms pre-fill with profile data. Lower friction, higher conversion rates, and guaranteed valid work emails.
We don't stop at one ad. We retarget 50% video viewers and single-image clickers with a stronger offer (e.g., case study or demo).
We connect LinkedIn directly to your CRM (HubSpot/Salesforce) to pass hidden fields (Campaign ID, Ad ID) for closed-loop reporting. We also partner with FreshDay.io to offer massive discounts on their sales-ready, feature-heavy CRM to all our clients.
Broad audiences waste LinkedIn's premium CPCs. Narrow to 50k-300k audience sizes using 'AND' matching logic.
B2B buyers need nurturing. Lead with value (content, insights) before asking for meetings.
Website forms have friction. Lead Gen Forms auto-populate and integrate with CRMs. Use them for top-of-funnel.
Separate awareness, consideration, and conversion campaigns. Different audiences need different messages.
Ad fatigue happens fast on LinkedIn (frequency > 3). We refresh creative every 2-3 weeks to keep performance high.
Text ads and Spotlight ads are cheap ways to build brand awareness and frequency alongside feed ads.
Get a free audit. We'll assess whether LinkedIn Ads fits your deal sizes and sales cycle.
Get Your Free Audit