Location-first campaigns that generate vendor valuations, buyer enquiries, and tenant leads. Hyper-local targeting, listing-level ad copy, and integration with your CRM for lead-to-exchange tracking.
When someone searches 'estate agents in Clapham' or '3 bed house Edinburgh', they're actively in the market. Google Ads lets you dominate specific postcodes, neighbourhoods, and commuter zones. Unlike portals like Rightmove that charge a flat monthly fee regardless of leads, Google Ads lets you control exactly where you appear and how much you pay per enquiry.
Vendors searching 'sell my house fast' or 'estate agent fees comparison' represent your highest-value leads—new instructions. Google Ads reaches these potential vendors at the research stage, before they commit to a competitor. A single new instruction can justify months of ad spend.
A luxury property buyer in Mayfair behaves differently to a first-time buyer in Manchester. Google Ads allows you to segment by property type, price bracket, and buyer intent—running different campaigns for lettings, sales, new developments, and commercial property with tailored messaging and budgets per segment.
We build dedicated campaigns targeting vendor-intent keywords: 'sell my house', 'free property valuation', 'best estate agent near me'. These campaigns use location extensions, call tracking, and valuation booking landing pages to convert research-stage vendors into booked appraisals.
We create campaigns for every key area you serve, targeting location + property type combinations: '2 bed flat Shoreditch', 'family home Edinburgh south'. Ad copy references specific areas and links to relevant property listing pages, making your ads hyper-relevant.
Tenant acquisition requires different messaging and targeting. We run separate campaigns for lettings—targeting rental-intent searches with available property counts, fees transparency, and instant-booking CTAs. For HMO and student lets, we time campaigns around university term dates.
We ensure your GBP is fully optimised with photos, reviews, service areas, and regular posts. Combined with location extensions in Google Ads, your agency appears across Maps, Search, and paid results—dominating the entire SERP for your target areas.
We integrate with your CRM (Alto, Reapit, Dezrez) to import lead outcomes—valuation booked, instruction won, sale completed. This data trains Google's algorithm to find leads that convert, not just enquire. We track cost-per-instruction and cost-per-exchange for true ROI measurement.
Each neighbourhood has different competition, CPCs, and conversion rates. Area-specific campaigns let you allocate more budget to high-performing areas and identify underserved locations where you can dominate cheaply.
Vendor leads (new instructions) are 10-50x more valuable than buyer enquiries. Mixing them in one campaign means Google can't differentiate—and optimises for the easier, lower-value leads. Separation is essential.
Property markets are seasonal—spring listing peaks, pre-Christmas buyer rushes, September moves. We adjust budgets and messaging to match market cycles, scaling spend during peak periods and cutting waste during slow months.
Real estate enquiries are heavily phone-based. Without call tracking, you can't attribute leads to campaigns. We implement dynamic number insertion and call recording to track every phone enquiry back to its source.
Ads saying 'Leading Estate Agent' don't stand out. Ads saying 'Selling Homes in SW11 Since 2005 | 98% Asking Price Achieved' are specific, credible, and click-worthy. We craft hyper-local ad copy that references your area expertise.
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