Get phone calls from homeowners who need you now. Local Service Ads, emergency response campaigns, and seasonal demand capture for plumbers, electricians, HVAC, roofers, and trades.
A homeowner searching 'emergency plumber near me' at 10pm needs help within the hour. Google Ads puts your phone number at the top of that search. No other channel delivers this level of urgency and immediacy. For emergency trades, a single call can be worth £150-500, making even premium CPCs highly profitable.
Google's Local Service Ads give tradespeople the 'Google Guaranteed' badge—the ultimate trust signal. LSAs appear above all other results (even paid search), show your reviews, service areas, and hours, and charge per lead (not per click). For home services, LSAs often deliver the lowest cost-per-lead of any channel.
Home services are seasonal: boiler breakdowns in winter, AC installations in summer, roofing after storms, pest control in spring. Google Ads lets you scale budgets precisely when demand spikes, capturing time-sensitive searches when homeowners are most willing to pay premium rates for fast service.
We manage your full LSA presence: profile optimisation, review solicitation strategy, lead dispute handling, and budget management. We ensure your business appears for all relevant service categories in your area, and we manage review responses to maintain your rating above the competitive threshold.
We separate campaigns by service type—emergency repairs, installations, maintenance contracts, each with different bidding strategies and budgets. Emergency keywords get aggressive bidding with call-only ads, while installation campaigns use standard search with form submissions for quotes.
Home services are phone-heavy—80%+ of leads start with a call. We use call-only ads, click-to-call extensions, and prominent phone numbers in every ad. Call tracking with recording lets us measure call quality, not just volume, ensuring you're paying for real jobs, not tyre-kickers.
We pre-set budget increases for predictable demand spikes: heating season, cooling season, storm aftermaths, and holiday periods. We also monitor weather data and local events that trigger unexpected demand, adjusting bids in real-time to capture surge traffic.
In home services, reviews ARE your marketing. We implement automated review request workflows triggered after job completion, manage responses to negative reviews, and ensure your Google Business Profile rating stays competitive. Higher ratings directly translate to lower CPCs and better LSA positioning.
LSAs are the single most cost-effective lead source for tradespeople. They appear above paid search, show your Google Guaranteed badge, and charge per lead. If you're eligible and not running LSAs, you're leaving money on the table.
An 'emergency boiler repair' call at midnight is worth 3x a 'annual boiler service' enquiry. We use time-of-day bid adjustments and separate campaigns to bid aggressively for high-value emergency terms and conservatively for maintenance queries.
If 80% of your leads call you, and you're only tracking form submissions, Google thinks your campaigns aren't working. We set up call tracking as a primary conversion action so Google optimises for the leads you actually receive.
Sending ads to voicemail wastes budget. We adjust ad schedules to match your availability, or set up after-hours messaging ('leave a message for emergency callback') to capture late-night emergency leads without wasting spend.
A plumber who serves a 5-mile radius shouldn't bid on searches 30 miles away. We implement tight geographic targeting with concentric bid modifiers—higher bids close to your base, lower bids at the edges of your service area.
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