Generate qualified leads and sales opportunities from decision-makers actively searching for solutions. CRM-connected attribution that tracks from first click to closed deal.
Google captures buyers actively researching solutions—evaluating vendors, comparing services, and seeking quotes. Unlike cold outreach, Search connects you with prospects who have already identified a need and are actively looking to solve it.
Combine Search with in-market audiences, custom intent segments, and Customer Match lists to prioritise decision-makers at target companies. Audience layering turns broad keywords into precision B2B targeting without sacrificing reach.
B2B sales cycles run months, not days. We track every touchpoint from initial click through to closed deal using CRM integration, understanding which keywords and campaigns actually drive revenue—not just which ones generate enquiry forms.
We target pain points and business challenges rather than just service categories. Keywords like 'how to reduce procurement costs' or 'improve manufacturing efficiency' reach buyers earlier in their journey and expand your addressable market beyond category searches.
We combine Search with in-market audiences, custom intent segments built from competitor and industry keywords, and Customer Match lists from your CRM. This prioritises clicks from decision-makers at companies matching your ideal customer profile.
Generic 'Contact Us' pages convert poorly. We create landing experiences matched to industry (manufacturing, professional services, logistics) and persona (CFO, Operations Director, IT Manager), addressing specific pain points with relevant case studies and social proof.
We connect your CRM to Google Ads, passing deal stage updates and opportunity values back to the platform. We also partner with FreshDay.io to offer massive discounts on their sales-ready, feature-heavy CRM to all our clients. As leads progress from MQL to SQL to Closed Won, Google's algorithms learn what a valuable lead looks like for your business.
B2B buyers often pick up the phone. We implement call tracking that logs calls as conversions, records conversations for quality assessment, and passes call outcomes back to Google. This data is essential for accurate optimisation in high-touch B2B sales.
B2B needs precision. Broad match on 'consulting services' matches irrelevant consumer searches. We use exact and phrase match with carefully selected broad match modifiers, paired with robust negative keyword lists.
Industry and persona-specific landing pages convert 2-3× better than generic 'Contact Us' experiences. We match messaging to buyer context—a CFO seeking cost reduction needs different content than an Operations Director improving efficiency.
B2B buyers frequently call, especially for high-value purchases. Without call tracking, you're flying blind on a significant portion of conversions. We track calls, assess quality, and feed outcomes back to Google.
B2B sales cycles span 3-12 months. Judging by immediate ROAS kills campaigns that generate major deals. We measure pipeline influenced and revenue closed over appropriate timeframes, with interim metrics like SQL creation.
Only 2-5% of first-time visitors convert. B2B remarketing through YouTube, Display, and search observation audiences maintains visibility with engaged prospects and keeps your brand present during extended buying cycles.
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