Vehicle listing ads, service department campaigns, and location-based dealership advertising. We drive qualified showroom visits, test drives, and service bookings through Google Search, Display, and YouTube.
The average car buyer spends 14 hours researching online before visiting a dealership. They compare models, check prices, read reviews, and narrow their options—all via Google. Google Ads positions your dealership with the right make, model, and price at every stage of this research journey, from 'best SUV 2026' to 'Toyota dealer near me'.
Google's Vehicle Listing Ads (VLAs) display your actual inventory—with photos, prices, mileage, and location—directly in search results. These are essentially 'Shopping Ads for cars'. They attract serious buyers who can see the exact vehicle they're interested in before clicking, resulting in far higher-quality traffic than text ads alone.
Most dealerships focus ad budget on vehicle sales, ignoring service departments that generate 50%+ of dealership profit. Google Ads for 'MOT near me', 'brake pads replacement', and 'car service booking' captures recurring revenue streams with much lower CPCs than vehicle sales keywords.
We set up your vehicle inventory feed, configure VLAs for new and used stock, optimise titles and descriptions for search visibility, and manage bid strategies by vehicle type, make, and price range. High-margin vehicles and slow-moving stock get differentiated bidding to maximise profit.
We build dedicated campaigns for your strongest makes and models. 'BMW X3 deals' gets a different budget and strategy than 'Used Fiesta'. We target competitor make searches ('alternative to Audi Q5'), model comparison searches, and pricing searches to capture buyers actively comparing options.
We run separate campaigns for your service department: MOT bookings, scheduled servicing, repairs, and tyres. These campaigns use local targeting, call extensions, and online booking integration. Service campaigns often have 3-5x better ROI than sales campaigns and build long-term customer relationships.
We use Google's store visit conversions (where eligible) to track how many ad clicks result in physical dealership visits. Combined with location extensions, local inventory ads, and radius targeting, we create campaigns that drive footfall to your showroom from buyers in your catchment area.
New model launches need visual storytelling. We run YouTube campaigns showcasing walkaround videos, test drive footage, and comparison reviews. These campaigns build desire and consideration before buyers visit dealerships, priming them to choose your franchise when they're ready.
Vehicle Listing Ads need a properly formatted inventory feed. We set up automated feed connections with your DMS (dealer management system) to keep stock, pricing, and availability current in real-time.
Service keywords have 70-80% lower CPCs than sales keywords and generate reliable recurring revenue. We allocate dedicated budget to service campaigns and measure cost-per-booking separately from vehicle sales.
'Quality Used Cars' ads don't win clicks. 'Certified Pre-Owned BMW 3 Series from £18,995' ads attract qualified buyers who know what they want. We create make/model specific ad copy with pricing and key specs.
Most car purchases happen in the showroom, not online. Without store visit tracking or CRM integration, you can't measure true Google Ads ROI. We implement offline conversion imports from your DMS to track which campaigns produce actual sales.
Car buying is seasonal—plate change months (March/September in UK, late summer in US) generate demand spikes. We increase budgets 20-40% during peak periods and reduce during slow months to maximise spend efficiency.
Get a free audit of your ad account. We'll identify wasted spend, missed opportunities, and quick wins.
Get Your Free Audit