Microsoft Ads Management Term
UET Tag (Universal Event Tracking)
The UET Tag is Microsoft's tracking pixel for conversion tracking, remarketing, and audience building. Similar to Google's gtag, it's a JavaScript snippet you add to your site. It enables Smart Bidding strategies and conversion optimization.
Example in Practice
"After properly implementing the UET Tag with all conversion events, our Smart Bidding campaigns saw a 28% improvement in CPA."
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