Microsoft Ads Management Term
Enhanced CPC (ECPC)
Enhanced CPC is a semi-automated bid strategy that adjusts your manual bids up or down based on the likelihood of conversion. You set base bids, and Microsoft adjusts them at auction time. It's a middle ground between manual bidding and full automation.
Example in Practice
"Switching from Manual CPC to Enhanced CPC improved our conversion rate by 25% while keeping average CPC within 10% of our manual bids."
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