Meta Ads Management Term
Video Views Objective
The Video Views objective optimizes for the maximum number of people who watch your video content. You can choose between ThruPlay (views of 15+ seconds or complete), 2-Second Continuous Views, or 15-Second Views. Useful for awareness and remarketing list building.
Example in Practice
"We used the Video Views objective to build a remarketing audience of 100,000 ThruPlay viewers, then retargeted them with a conversion campaign at 4x lower CPA."
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