Meta Ads Management Term
Placements (Automatic & Manual)
Placements determine where your ads appear across Meta's surfaces: Facebook Feed, Instagram Feed, Stories, Reels, Messenger, Audience Network, and more. Advantage+ Placements lets Meta optimize automatically; Manual Placements gives you control.
Example in Practice
"We tested Advantage+ Placements vs. Feed-only and found Advantage+ delivered 22% lower CPM while maintaining the same conversion rate."
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