Meta Ads Management Term

Ad Relevance Diagnostics

Ad Relevance Diagnostics break down your ad's performance into three components: Quality Ranking (creative quality), Engagement Rate Ranking (expected engagement), and Conversion Rate Ranking (expected conversions). They help diagnose why ads might be underperforming.

Example in Practice

"Our ad had 'Below Average' Engagement Rate Ranking, so we tested new hooks and improved CTR by 40%, which also lowered our CPM."

Related Terms

CPM (Cost Per Mille)

CPM stands for Cost Per Mille (thousand impressions). It's the amount you pay for every 1,000 times your ad is shown. Meta Ads uses an auction-based CPM system where advertisers bid against each other for ad placements.

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