Text Ads
LinkedIn Text Ads are simple pay-per-click ads that appear in the right rail of LinkedIn desktop. They include a small image, headline, and description. They're the cheapest LinkedIn ad format but have limited reach and lower engagement than Sponsored Content.
Example in Practice
"We used Text Ads for retargeting website visitors at £2 CPC - 60% cheaper than Sponsored Content retargeting."
Related Terms
Message Ads (InMail)
Message Ads (formerly Sponsored InMail) deliver personalized messages directly to a user's LinkedIn inbox. They only send when the user is active on LinkedIn, ensuring visibility. Message Ads have strict frequency caps - users can only receive one per 45 days.
Sponsored Content
Sponsored Content are native ads that appear in the LinkedIn feed, looking similar to organic posts but marked 'Promoted'. They can be single image, carousel, video, event, or document ads. It's LinkedIn's most versatile and commonly used ad format.
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