LinkedIn Ads Management Term
Lead Gen Forms
Pre-filled forms that populate with a user's LinkedIn profile data (Name, Email, Job Title, Company) when they click your ad. Because users don't have to type anything manually, conversion rates are typically 5x higher than landing pages.
Example in Practice
"We switched from sending traffic to a landing page to using native Lead Gen Forms and saw our Cost Per Lead drop from $150 to $45 overnight."
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