Document Ads
Document Ads let you promote PDFs, PowerPoints, or Word docs directly in the LinkedIn feed. Users can read the document without leaving LinkedIn, and you can gate it behind a Lead Gen Form to collect leads. Ideal for whitepapers, research reports, and playbooks.
Example in Practice
"Our Document Ad promoting a salary benchmark report generated 450 leads at £28 CPL with a 65% gate completion rate."
Related Terms
Lead Gen Form
Lead Gen Forms are native LinkedIn forms pre-filled with a user's profile data (name, email, company, job title). They allow users to submit their information without leaving LinkedIn, resulting in higher conversion rates than landing page forms.
Sponsored Content
Sponsored Content are native ads that appear in the LinkedIn feed, looking similar to organic posts but marked 'Promoted'. They can be single image, carousel, video, event, or document ads. It's LinkedIn's most versatile and commonly used ad format.
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