LinkedIn Ads Management Term

Conversion Tracking

LinkedIn Conversion Tracking measures actions users take after clicking or viewing your ads. It uses the Insight Tag to track website conversions like form submissions, downloads, and purchases. Essential for Lead Gen Form ROI measurement and optimization.

Example in Practice

"After setting up conversion tracking, we discovered our demo request campaign had a 22% conversion rate, justifying the high CPM."

Related Terms

Insight Tag

The LinkedIn Insight Tag is a JavaScript snippet you add to your website to track conversions, build retargeting audiences, and access website demographics. It shows you which companies and job titles visit your site, even without form submissions.

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