Company Targeting
Company Targeting lets you reach employees of specific companies by name or by company attributes like size, industry, or growth rate. You can upload a list of company names, use LinkedIn's company filters, or target companies similar to your best customers.
Example in Practice
"We uploaded a list of 500 target accounts and layered job title targeting to reach only decision-makers at our ideal customer companies."
Related Terms
Company Engagement Report
The Company Engagement Report shows which companies are interacting with your LinkedIn ads and organic content. It tracks impressions, clicks, and engagement at the account level, making it essential for ABM measurement and sales team alignment.
Matched Audiences
LinkedIn's suite of targeting tools that let you combine your own business data with LinkedIn's professional data. This typically includes Company Match (ABM lists), Contact Match (CRM uploads), and Website Retargeting.
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