Google Ads Management Term
Responsive Search Ads (RSA)
Responsive Search Ads let you provide up to 15 headlines and 4 descriptions. Google's AI tests combinations to find the best performers for each search. They've replaced Expanded Text Ads as the standard search ad format.
Example in Practice
"Adding 5 more headline variations to our RSAs improved Ad Strength from 'Average' to 'Excellent' and increased CTR by 18%."
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