Google Ads Management Term

Landing Page Experience

Landing Page Experience is one of three Quality Score components. It measures how relevant, transparent, and easy-to-navigate your landing page is for users who click your ad. Load speed, mobile-friendliness, and content relevance all factor in.

Example in Practice

"After improving page load time from 4s to 1.5s and adding the keyword to the H1, our Landing Page Experience went from 'Below Average' to 'Above Average'."

Related Terms

Quality Score

Google's rating of the quality and relevance of your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

Need Help with Google Ads Management?

Our team of experts can help you optimize your campaigns and improve performance.

Get a Free Audit Learn About Our Google Ads Management Services

Back to Google Ads Management Glossary