Google Shopping Campaigns
Google Shopping Campaigns show product ads with images, prices, and store names in search results and the Shopping tab. They use product feed data from Merchant Center rather than keywords. Performance Max has largely replaced standalone Shopping campaigns.
Example in Practice
"Our Standard Shopping campaigns drove 45% of ecommerce revenue at a 6.2x ROAS before we migrated to Performance Max."
Related Terms
Performance Max (PMax)
Performance Max is Google's AI-driven, cross-channel campaign type that runs ads across Search, Display, YouTube, Gmail, Discover, and Maps from a single campaign. It uses machine learning to optimize for conversions, requiring only assets and goals from advertisers.
Product Feed
A Product Feed is a structured data file containing all your product information: titles, descriptions, prices, images, availability, and more. It's uploaded to Google Merchant Center and used to generate Shopping and Performance Max product ads automatically.
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