Enhanced Conversions
Enhanced Conversions improve conversion tracking accuracy by sending hashed first-party customer data (email, phone, address) to Google. This helps match conversions to ad clicks even when cookies are blocked, increasing tracked conversions by 5-20%.
Example in Practice
"After enabling Enhanced Conversions, our reported conversions increased by 18% without any change in actual sales - we were just tracking more accurately."
Related Terms
Conversion Tracking
Conversion Tracking measures valuable actions users take after clicking your ads - purchases, leads, sign-ups, calls. It requires the Google Ads tag or Google Tag Manager on your site. Accurate tracking is essential for Smart Bidding optimization.
Offline Conversion Tracking
Offline Conversion Tracking lets you import CRM conversions (closed deals, qualified leads, phone sales) back into Google Ads using the GCLID. This shows Google which clicks led to real business outcomes, dramatically improving Smart Bidding for B2B and high-value sales.
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