Google Ads Management Term
Google Display Network (GDN)
The Google Display Network is a collection of over 2 million websites, apps, and videos where your display ads can appear. It reaches over 90% of internet users worldwide. GDN is used for awareness, remarketing, and prospecting with image, responsive, and video ads.
Example in Practice
"Our GDN remarketing campaign achieved a £12 CPA for return visitors, compared to £45 for cold prospecting on the same network."
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