Google Ads Management Term
Demand Gen Campaigns
Demand Gen Campaigns (formerly Discovery Ads) show visually rich ads across YouTube, YouTube Shorts, Discover feed, and Gmail. They support carousel, single image, and video formats with AI-powered audience expansion for upper-funnel marketing at scale.
Example in Practice
"Our Demand Gen campaign reached 2 million users across Google surfaces with carousel ads, driving 4,500 site visits at a £0.85 CPC."
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