Google Ads Management Term

Broad Match

Broad Match is the most expansive keyword match type. Your ads can show for searches that are related to your keyword, including synonyms, related topics, and other variations Google deems relevant. Combined with Smart Bidding, Broad Match can expand reach while maintaining efficiency.

Example in Practice

"Adding Broad Match keywords with Target CPA bidding expanded our conversions by 35% at the same CPA as Phrase Match alone."

Related Terms

Match Types

Match Types control how closely a search query must match your keyword to trigger your ad. Broad match shows ads for related searches, Phrase match requires the meaning to be included, and Exact match requires the same meaning as the keyword. Google has loosened all match types significantly.

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