Google Ads Management Term
Audience Segments
Audience Segments are groups of users you can target or observe. Types include: Affinity (interests/lifestyles), In-Market (actively researching products), Custom Segments (based on keywords/URLs), Remarketing (your website visitors), and Similar Audiences (lookalikes).
Example in Practice
"Layering an In-Market audience for 'Business Software' onto our B2B keywords increased conversion rate from 3% to 7%."
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