Google Ads Management Term
Ad Scheduling (Dayparting)
Ad Scheduling lets you control when your ads run by time of day and day of week. You can increase bids during high-converting hours, reduce spend on low-value times, or pause ads entirely during off-hours. Requires campaign daily budget mode.
Example in Practice
"We increased bids 20% during business hours (9am-5pm) and decreased 30% overnight, improving CPA by 15%."
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