UGC Creative Strategy for TikTok Ads

"Make me a viral video." If you send that brief to a creator, you will get garbage. You need to be a Director. You need to provide a Script and a Vision. Here is the 3-Part UGC Framework.

1. The Hook (0-3 Seconds)

Goal: Stop the scroll. Visual: Something weird. A strange texture. A sudden movement. Audio: "Stop doing [Common Mistake]." "I can't believe I found this." Rule: If they don't stop in 3 seconds, the rest of the video doesn't matter.

2. The Body (3-15 Seconds)

Goal: Provide Value / Agitate Pain. Method:

• Problem: "My skin was always dry..."
• Solution: "Then I found X..."
• Benefit: "Now my skin glows." Tone: Authentic. Not salesy. Talk like a friend.

3. The CTA (15-30 Seconds)

Goal: Get the Click. Instruction: "Click the link in my bio." "Shop the sale before it ends." Visual: Point to the button on the screen.

The Briefing Checklist

When hiring a creator (via TikTok Creator Marketplace or Upwork), send them this:

1. Product USPs: What exactly makes it special?
2. Do's and Don'ts: "Do show the texture." "Don't say 'Buy Now' until the end."
3. Examples: Send 3 links to videos you like. "Copy this vibe."

Summary

UGC is not about "Production Quality." It's about "Relatability." A shakey iPhone video often outperforms a $10,000 studio shoot. Trust the creator, but give them a map.