TikTok Smart Performance Campaigns (SPC)

Automation is taking over. Smart Performance Campaigns (SPC) is a "Black Box." You give it creative, budget, and a goal (CPA). It does the rest. No targeting. No bidding. No placement controls.

Tests Results: SPC vs Manual

We spent $50k testing this. The Good:

• Speed: Launching takes 30 seconds.
• Stability: It holds CPA better than Manual campaigns during volatile periods.
• Scale: It finds pockets of inventory you would never find manually.

The Bad:

• Creative Burnout: It eats creative 2x faster than Manual.
• Lack of Insights: You don't know who it is targeting.

When to Use SPC

1. Scaling: Use it alongside your manual campaigns. Do not replace them.
2. Broad Appeal: If your product appeals to everyone (e.g., Phone Case), SPC wins.
3. Creative Testing: Surprisingly good at quickly finding the winner among 5 videos.

Summary

SPC is not "Set and Forget." It is "Set and Feed." You must feed it new creative every 3-5 days. If you do that, it is a money printer.