TikTok Shop Ads Guide
Users hate "Link in Bio." They hate leaving the app. TikTok Shop solves this. The user watches the video. They click the orange basket. They buy. They never leave TikTok.
The Format: Video Shopping Ads (VSA)
Goal: Product Sales. Source: TikTok Shop. Creative:
- You can use standard "Ad" videos.
- Better Strategy: Use "Shoppable Videos." These are organic videos with a product link that you boost.
The Strategy: Affiliate Army
You don't need to make the videos.
- Upload your product to TikTok Shop.
- Set a 20% Commission.
- "Open" the affiliate plan. Thousands of creators will see your product. They will make videos for you. You only pay them when they sell.
The Hidden Benefit: Badges
When you run TikTok Shop Ads, your ad gets a "Sold: 5.2k" badge. Social Proof is automated. Users trust the "Verified Shop" badge more than a random website.
Summary
If you are E-Com, you need to be on TikTok Shop. The friction is zero. The conversion rate is double that of a standard website.
About the Author
Performance marketing specialist with 6 years of experience in Google Ads, Meta Ads, and paid media strategy. Helps B2B and Ecommerce brands scale profitably through data-driven advertising.
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