TikTok Pangle Placement Guide

"Pangle." It sounds like a cute cartoon character. It is actually TikTok's third-party ad network (apps, games, and utility sites). It is available in key markets (APAC, LATAM, MENA, and parts of Europe). But is it worth your money?

The Good: App Installs

If you are promoting a Mobile Game or an App, Pangle is a beast.

• Format: Playable Ads & Rewarded Video.
• Cost: 30-50% cheaper CPM than the main TikTok feed.
• Performance: High conversion rates for App Installs (CPI).

The Bad: E-Commerce & Lead Gen

If you are selling a physical product or a B2B service, Pangle is a trap. Why:

1. Intent: Users are playing a game. They want the "Reward" (extra life), not your product.
2. Quality: Accidental clicks are high.
3. Bot Traffic: Higher risk of invalid traffic.

How to Exclude It

When setting up your Ad Group:

1. Go to Placements.
2. Select "Select Placement" (Do NOT choose Automatic Placement).
3. Uncheck Pangle.
4. Only keep TikTok.

Summary

• Selling an App? Test Pangle.
• Selling literally anything else? Turn it off. Don't let the algorithm burn your budget on cheap inventory just to lower your average CPA.