TikTok Lead Generation Ads

Speed is everything. If I have to wait 3 seconds for your landing page to load, I am gone. TikTok users have the attention span of a goldfish on espresso. To capture them, you need Instant Forms.

The Setup

1. Objective: Select "Lead Generation".
2. Ad Group: Select "Instant Form".
3. Creative: The video must explicitly say "Click the button below to sign up." Call out the action.
4. Form Type: Choose "More Volume" (Auto-fill) or "Higher Intent" (Review Screen).

The "High Intent" Trick

Auto-fill forms are great for volume, but terrible for quality. You will get a lot of fake emails. The Fix: Add a Custom Question that requires typing.

• "What is your budget?"
• "Which color do you prefer?" If they have to type, they are real humans.

Integrating with CRM

Do not leave your leads in TikTok. They will rot. Use Zapier or LeadsBridge to send them instantly to your Email Marketing tool (Klaviyo / Mailchimp). The Welcome Sequence: The email must hit their inbox within 60 seconds. Subject Line: "[Action Required] Here is your discount code."

Summary

TikTok Lead Gen is the cheapest CPL on the internet right now. But cheap leads are useless if you don't nurture them. Speed to Lead is the only metric that matters.