Netflix Ads via Microsoft: What we know
Netflix is no longer ad-free. And Microsoft is the gatekeeper.
The Partnership
When Netflix decided to launch an ad-supported tier, they chose Microsoft as their exclusive technology and sales partner. This means you cannot buy Netflix inventory through Google Display & Video 360 (DV360) or The Trade Desk. You must use Microsoft Advertising.
How to Buy
Currently, buying Netflix inventory is not as simple as checking a box in the Bing Editor.
- Managed Service: For large budgets, you work directly with Microsoft sales teams.
- Programmatic Guarantee (PG): Deals setup through the Microsoft Ad Platform.
- Audience Network: Slowly rolling out availability via standard Audience Network campaigns (very limited).
Why It Matters
Netflix users are "cord-cutters" who are hard to reach via traditional TV using standard demographic targeting. With Microsoft, you can target them based on search intent, a level of granularity TV buyers have never had.
Summary
This inventory is premium and scarce. But as the "Basic with Ads" tier grows, it will become a standard part of the Microsoft Ads ecosystem. Get your foot in the door now.
About the Author
Performance marketing specialist with 6 years of experience in Google Ads, Meta Ads, and paid media strategy. Helps B2B and Ecommerce brands scale profitably through data-driven advertising.
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