Microsoft Shopping Campaigns Setup

If you are running Google Shopping, you are sitting on a goldmine. You can easily import your entire feed to Microsoft Merchant Center. It takes 10 minutes.

Step 1: Claim Your Store

1. Go to Microsoft Merchant Center.
2. Click "Create Store".
3. Domain Validation: Use "UET Tag" (easiest) or DNS record to prove you own the site.

Step 2: The Import (Magic)

Don't create a new feed. Select "Import from Google Merchant Center." Sign in to your Google Account. Schedule it to run Daily. Now, whenever you update a product in Google, it automatically updates in Bing.

Step 3: Campaign Setup

1. Create Campaign → "Sell Products from your Catalog".
2. Priority: Set to "High" if you want to force Bing to spend.
3. Bidding: Start with "Enhanced CPC" to get data, then switch to "Target ROAS".

Summary

Microsoft Shopping is "Free Money" for E-Com brands. The setup is automated via the Google Import. The CPCs are lower. The ROAS is often higher. Do it.