Microsoft Advertising Editor Guide

Speed is money. If you are changing bid adjustments on 50 campaigns one by one in the web interface, you are wasting money. You need Microsoft Advertising Editor. It is a desktop app that allows you to work offline.

Why use Editor?

1. Bulk Edits: Change ad copy across 1,000 ads in 2 seconds.
2. Offline Mode: Work on the plane. Sync when you land.
3. Safety: Make changes in a "Draft" state. Check for errors. Post when ready.

Key Shortcuts (Mac/PC)

• Copy/Paste: Cmd+C / Cmd+V (Works between Google Editor and Microsoft Editor).
• Replace Text: Cmd+H (Find "2024" and replace with "2025" in all headlines).
• Advanced Search: Filter for "CPA → $50" AND "Conversions < 1" to find losers instantly.

The Google Import Sync

The best feature of Microsoft Editor is the Google Import button.

1. Open MS Editor.
2. Click "Import" → "From Google Ads".
3. It will pull your latest Google structure.
4. Review the changes (Watch out for "Broad Match" settings).
5. Post to Bing.

Summary

Amateurs use the web UI. Pros use Editor. Download it today. It is free.