Microsoft Ads Scripts & Automation
Validation is for humans. Execution is for robots.
Why Scripts?
The Microsoft Ads interface is slow. Bulk sheets are tedious. Scripts allow you to make changes to 10,000 keywords in seconds, based on custom logic (e.g., "If ROAS > 300%, increase bid by 10%").
Key Scripts to Deploy
1. The "Zero Impressions" Killer
Automatically pauses keywords that have had 0 impressions in the last 90 days. Promotes account hygiene and Quality Score.
2. The Budget Pacer
Adjusts daily budgets based on how much of the monthly budget has been consumed. Ensures you never overspend or underspend.
3. The Broken Link Checker
Scans all your ads every hour to ensure the landing pages return a 200 OK status. If a 404 is found, it pauses the ad and emails you.
Getting Started
You don't need to be a developer. The syntax is nearly identical to Google Ads Scripts (JavaScript). Copy-paste existing scripts, change the variables, and click "Run".
About the Author
Performance marketing specialist with 6 years of experience in Google Ads, Meta Ads, and paid media strategy. Helps B2B and Ecommerce brands scale profitably through data-driven advertising.
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