Microsoft Ads Policy & Disapprovals

Policy Bots don't sleep. And Microsoft's bots are even stricter than Google's. The most common reason for disapproval is not "Illegal Products." It is "Punctuation & Capitalization."

Common Disapproval Reasons

1. ALL CAPS: You cannot shout at the user. "BUY NOW" will get banned. Use "Buy Now."
2. Exclamation Marks!: You cannot use exclamation marks in the headline. Only in the description (and only one).
3. Trademarks: If you use a competitor's name in your copy, you will get flagged.
   • Fix: You can bid on their keyword, but don't put their name in your ad text.

How to Appeal

1. Go to the Ads tab.
2. Hover over the "Disapproved" status bubble.
3. Click "Request Exception."
4. Write: "This ad complies with policy. Please review manually."
5. A human will usually review it within 24 hours.

The "Account Ban" Risk

If you have too many disapproved ads, your entire account gives a "Low Quality" signal. Delete disapproved ads immediately. Do not let them pile up.

Summary

Read the policy. Don't shout. Don't lie. And delete errors fast.