LinkedIn Campaign Groups & Structure

An organized account is a profitable account. Why? Because budget fluidity. If you have 50 campaigns with $10/day each, you are fragmenting your data. You need to consolidate. Here is the perfect hierarchy.

The Hierarchy

1. Campaign Group: The Goal (Lead Gen, Demand Gen, Brand).
2. Campaign: The Audience (Cold, Warm, Hot).
3. Ads: The Creative (Image, Video, Text).

Naming Conventions (Do Not Skip This)

If I look at your account, I should know exactly what is happening just by reading the campaign name. Formula: [Region] - [Funnel Stage] - [Ad Format] - [Audience Name] Example: US - TOF - Single Image - Job Function (Marketing) UK - MOF - Spotlight - Website Visitors

The "Tiered" Structure

Don't put all your countries in one campaign. CPMs in the USA are $100. CPMs in India are $5. If you combine them, the algorithm will spend 100% of your budget in India because it's cheaper. Split by Tier:

• Tier 1: USA, UK, Canada, Australia.
• Tier 2: Germany, France, Nordics.
• Tier 3: ROW (Rest of World).

Campaign Groups: Use Them!

Most people ignore "Campaign Groups." They are useful for Budget Pacing. You can set a "Total Budget" for the Group. Example:

• Group: "Q1 Demand Gen"
• Budget: $50,000.
• Campaigns: 10 different campaigns inside.
• Benefit: LinkedIn will automatically shift budget to the best-performing campaign within the group.

Summary

Chaos kills performance. Structure your account so that a stranger could log in and understand your strategy in 5 seconds. If you have to explain it, it's too complex.