Interactive Add-Ons for TikTok Ads

A video is a monologue. An Interactive Ad is a conversation. TikTok allows you to add "stickers" to your ads that users can physically touch. This stops the scroll and forces engagement.

1. Display Card (The Click Magnet)

This acts like a "pop-up" within the video. It appears after 3 seconds. Use Case: Highlight a Discount Code ("Use 20OFF") or a specific Product Feature. Benefit: Increases CTR by making the offer unmissable.

2. Voting Sticker (The Choice)

Ask a simple question. "Red or Blue?" "Coffee or Tea?" Psychology: Humans have an innate need to express their opinion. Once they vote, they are mentally committed to the content. Benefit: Increases Watch Time.

3. Countdown Sticker (The Urgency)

"Sale ends in 2 hours." The ticker counts down in real-time. Use Case: Flash Sales or Product Drops. Benefit: FOMO (Fear Of Missing Out).

Summary

Don't just upload a video file. Go to the "Interactive Add-Ons" section in the Ad Level. Add a Sticker. It costs $0 extra and almost guaranteed to improve performance.