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How to Whitelist Influencer Content (Spark Ads)
2026-02-20
2 min read
Kiril Ivanov
Performance Marketing Specialist
You find a creator who made a great video about your product. You download it and run it as an ad. STOP. That is copyright infringement. The legal (and smarter) way is Whitelisting (Spark Ads).
The Process
- Ask for Permission: DM the creator. "Hey, love this video! Can we boost it as an ad? We will pay you $X."
- Get the Code: Ask them to go to: Video → Share → Ad Settings → Generate Code (365 Days).
- Input the Code: Go to Ads Manager → Assets → Spark Ads → Apply for Authorization.
- Run the Ad: Select "Spark Ad" in the Ad Level.
Why this is better than "Dark Posting"
- Social Proof: You keep all the likes, comments, and shares on the original post.
- Relationship: You are promoting their account, not just your product. Creators love this because they get free followers.
- Algorithm: TikTok prioritizes organic content over "Dark Posts" (ads that don't live on a profile).
Negotiating Rates
Since you are giving them "free" distribution, you can negotiate a lower fee.
- Without Whitelisting: Creator charges $500 for the video.
- With Whitelisting: Creator charges $300 because they know your ad spend will grow their account.
Summary
Whitelisting is a win-win. You get authenticity. They get growth. Start sliding into DMs.
About the Author
Performance marketing specialist with 6 years of experience in Google Ads, Meta Ads, and paid media strategy. Helps B2B and Ecommerce brands scale profitably through data-driven advertising.
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